Product Planning
- Marketing
5 Factors Influencing Change in Product Mix
Product-mix is the composite of products offered for sale by a firm or business unit. It is the collection of…
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5 Alternative Product Line Strategies in Marketing Management
A product is “a group of products that are closely related either because they satisfy a class of need, are…
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Different Approaches of Product Marketing Strategies
Most Companies are in business because their owners and managers hope to make profits. They accomplish this objective through utilizing…
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Importance of Product Planning in Marketing Management
Product planning is the starting point of over-all marketing programme. It is a very wide activity. It involves the innovation…
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Difference Between Product Line and Product Mix
Product Line: A product line is “a group of products that are closely related either because they satisfy a class…
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