Marketing
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Features Or Characteristics of Fashion Goods
Shopping goods may be sub-divided into two groups—(a) fashion goods and (b) service goods. A fashion is a style which…
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What Is Wholesaling | Who Is A Wholesaler
Wholesaling simply means selling products to those persons or for use includes sale, of firms who buy them for resale…
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Marketing Methods And Problems Of Shopping Goods
The marketing of shopping goods from manufacturer to retailer differ in several important respects from the marketing of convenience goods.…
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Features Or Characteristics Of Shopping Goods
Shopping goods may be considered to be those commodities whose selection is of such importance that buyers devote considerable time…
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Methods of Marketing Convenience Goods
In marketing convenience goods store location is very important. Personal salesmanship is not so much important but display becomes of…
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Types Of Convenience Goods | Classification Of Convenience Goods
Convenience Goods are the goods for which people do not shop and which they prefer to buy at convenient places…
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Features Or Characteristics Of Convenience Goods
Convenience goods are those consumer goods which the customer usually purchases frequently, immediately and with the minimum of effort in…
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Difference Between Industrial And Consumer Goods
There are innumerable products and they can he classified in different ways—as to source, or to the scale on which…
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Advantages And Disadvantages Of Functional Approach Of Marketing
The Functional Approach of Marketing: The institutional approach is as we have already observed, an anatomical method of treatment but…
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Advantages And Disadvantages Of Commodity Approach Of Marketing
The Commodity Approach : The commodity approach involves the examination of the marketing system for each of a number of…
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