Marketing
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6 Different Stages of Product Life Cycle With Examples
The product-mix of a firm is not always the same. It is adjusted from time to time. New products are…
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Different Approaches of Product Marketing Strategies
Most Companies are in business because their owners and managers hope to make profits. They accomplish this objective through utilizing…
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Importance of Product Planning in Marketing Management
Product planning is the starting point of over-all marketing programme. It is a very wide activity. It involves the innovation…
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Difference Between Product Line and Product Mix
Product Line: A product line is “a group of products that are closely related either because they satisfy a class…
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Determinants Of Wholesale Market Area
(1) Product Characteristics: The bulk and weight of commodities, especially in relation to value, are important in determining the extent…
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Functions of Wholesalers : Selling And Dividing
(2) Selling: The wholesaler is the “selling agent” of the manufacturers. He acts as the medium through which the goods…
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What Are The Functions Of A Wholesaler
Wholesaling means selling products to those persons or for use includes sale of firms who buy them for resale to…
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Difference Between Wholesaler And Retailer
The American Standard Industrial Classification Manual has defined wholesaling as including establishments or places of business primarily engaged in selling…
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Marketing Methods And Problems Of Specialty Goods
By specialty goods we mean those goods for which the consumer, before his need arises, possesses a preference map that…
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Marketing Methods And Problems Of Fashion Goods
Marketing Methods and Problems of Fashion Goods : The manufacturer of fashion goods and the middlemen who handle them should…
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