Business

Brand is an intangible asset to a company. But all companies do not have a unique brand valuation method. Following…

Before a merger takes place, the acquirer should value the target company correctly. Generally, there are four primary approaches to…

Objectives Of Human Resource Accounting Human Resource Accounting (HRA) is a bunch of accounting methods that aim to resolve and…

There are various methods of payment in case of mergers and amalgamations. Methods of payment in Mergers and Amalgamations are…

In case of a vertical merger, one corporation acquires either a customer or a supplier. Since horizontal mergers front a…

The management of a corporation should think many factors before its capacity of production is to be increased. Here are…

Paul M. Mazur defined marketing as the “delivery of standard of living.”What do we mean by that? How Does Marketing…

In a modern society, the importance of marketing can hardly be over-emphasized. In the affluent societies, marketing is regarded as…

Before making any Difference Between Market And Marketing, let see how Marketing Guru P. Kotler has defined Marketing. According to…

There has been a remarkable departure in the economic patterns and role of consumers. As such in the marketing process,…