Marketing
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10 Important Functions Of Wholesalers In Channel Of Distribution
Wholesale includes the sale and all activities directly incident to the products or services to those who are buying for…
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Risk Bearing Functions Of A Wholesaler
(7) Risk-Bearing: The wholesaler makes it possible for the retailer to carry a smaller stock by holding goods in readiness…
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Functions of Wholesalers : Transportation
 (4) Transportation : The wholesaler decreases the cost of transportation by buying in larger lots than is possible by the…
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Features Or Characteristics Of Specialty Goods
Specialty goods are those consumer’s goods on which a significant group of buyers are habitually willing to make a special…
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What Are Specialty Goods With Examples
Specialty goods are those consumer’s goods on which a significant group of buyers are habitually willing to make a special…
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What Are Shopping Goods With Examples
Shopping goods are those consumer goods which the customer in the process or selection and purchase characteristically compares on such…
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What Are Convenience Goods And Their Examples
Convenience Goods Definition: Convenience goods are those consumer goods which the customer usually purchases frequently, immediately and with the minimum…
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Advantages And Disadvantages Of Institutional Approach Of Marketing
Institutional Approach of marketing: The institutional approach to the study of marketing is a system whereby a detailed description and…
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How Does Marketing Improve Standard Of Living
Paul M. Mazur defined marketing as the “delivery of standard of living.”What do we mean by that? How Does Marketing…
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Importance Of Marketing In Modern Society
In a modern society, the importance of marketing can hardly be over-emphasized. In the affluent societies, marketing is regarded as…
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