Marketing
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Advantages And Disadvantages Of Large-scale Retailing
Advantages of Large-Scale Retailing (1) Superior Management and Specialization: By superior managment most large retail organisations have been able to…
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6 Characteristics Of Retail Market For Consumer Goods
The small retailer has an important place in the structure of our retail markets which he can hold on the…
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Modification of the Law of Retail Gravitation
Modification of the Law of Retail Gravitation There are some modifying factors in the Law of Retail Gravitation. For example,…
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Do the Retailers Benefit by Knowing the Trade Area
Retail trade includes establishments primarily engaged in selling merchandise to personal, household and farm users. Excluded from retail trade are…
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Basic Assumptions of Reilly’s Law of Retail Gravitation
William J. Reilly’s law of Retail Gravitation is widely used in the determination of potential retail trade area. Below is the…
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Dominance of Wholesalers in Bangladesh Markets
At present economic condition, it is neither possible nor desirable—rather impracticable to eliminate the wholesaler from the soil of Bangladesh.…
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Application of the Law of Market Areas by Fetter
Application of the Law of Market Areas: In the “Masquerade of Monopoly,” Fetter makes a considerable use of the reasoning…
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Economic Law of Market Areas and Boundaries
In the case of standardised commodities, the units of which are fairly homogenous and where fully competitive supply and demand…
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5 Factors Influencing Change in Product Mix
Product-mix is the composite of products offered for sale by a firm or business unit. It is the collection of…
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5 Alternative Product Line Strategies in Marketing Management
A product is “a group of products that are closely related either because they satisfy a class of need, are…
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